<aside> ✅

What Makes This Call Strong?

• Maintains authority from the start—no lowering status by "thanking them for their time."
• Structures the call clearly—guides the conversation without letting it meander.
• Aligns with their priorities—frames Shadow Digital’s value around their biggest concerns.
• Handles objections proactively—addresses concerns before they come up.
• Locks in next steps on the call—never sends the proposal before reviewing it live. </aside>

1. Setting the Stage (Authority & Control)

Objective: Establish control of the conversation, set expectations, and position yourself as an equal.

Script:

"Really glad we could all make this work today. Excited to dive in."

"To keep this efficient, here’s how we’ll run the call: I’ll start by getting a clear picture of your current website setup, what’s working, and what’s frustrating your team. From there, I’ll walk you through how we approach migrations and optimizations so you can see if this aligns with what you’re looking for. Sound good?"

(Pause for confirmation—this establishes control.)

2. Discovery Questions (Uncover Pain Points & Goals)

Objective: Understand their frustrations, internal dynamics, and what success looks like.

A. Understanding Their Current Situation

"From what I understand, you're currently on [Old Platform] and considering moving to Webflow. What’s the biggest reason for making the switch?"

(Listen, then summarize their response to show understanding.)

"Got it. So it sounds like the main challenges are [repeat frustrations—e.g., slow site, difficult edits, agency dependency]. Would you say those are the biggest roadblocks?"

B. Digging Deeper into Pain Points

"If you had to rank your biggest priorities, what’s at the top? Is it performance, control, SEO, conversions, or something else?"

"How is the current site impacting your ability to execute marketing initiatives?"

(If they mention internal buy-in challenges, ask: "What’s the best way for us to support you in getting approval for this transition?" - This preps for objection handling.)

3. Identifying the Ideal Future State

Objective: Help them visualize success and what they expect from the right partner.

"Let’s say we move forward and the migration is complete. What would make you say, ‘This was the right decision’?"

(If they struggle, guide them: "Would success mean higher conversions, full control over edits, improved SEO, better site speed, or something else?")

"What’s most important in choosing a partner for this migration?"

(Take notes—use this later when positioning Shadow Digital.)

4. Presenting Shadow Digital’s Value Proposition

Objective: Position Shadow Digital as the only logical choice based on their needs.